You may have seen recent articles in both the Press and various Social Media outlets making parents and carers aware of an innocent sounding YouTube and Tik Tok character called Huggy Wuggy.

 

This all stems from a horror based computer game called Poppy Playtime which originally featured the character in its trailer in October 2021.

 

Huggy Wuggy is a large blue bear-like character with long arms and most frighteningly, razor sharp teeth. In the game he is the main villain and pursues players around an abandoned Toy factory trying to kill them.

 

This has sparked numerous memes, songs and home-made videos with this character aimed at an adult audience but given its much more childlike name it has slipped through many parental control systems and allowed children of all ages to view its content leading to many difficult conversations for both teachers and support staff in school and parents and carers at home.

 

Please be extra vigilant with your children and listen out for the name Huggy Wuggy and make sure they are not trying to re-enact any of the videos they may have seen or stories they have heard on the school yard.